Vanessa Wu. Behind this name, the creator of the eponymous brand: Vanessa Wu (to pronounce « WOU »).

From the North of France and parents who were wholesalers in shoes, Vanessa has always been immersed in this environment, but nothing predisposed her to launch her brand neither. Let’s say, almost nothing…

Indeed, Vanessa developed in her childhood a foot problem, that has made her choose during years between comfort and style.

 This is how at just 25, after having closely followed the family business then learning the ins and outs at Lanvin, it appeared to her as an evidence to launch her own brand of shoes (and of bags, but only for a couple of years now), by making comfort her priority but without compomising style!

A sign from the universe?

It was back in 2011 that the shoe brand, created and designed by Vanessa was officially launched, but under a different name: Vanessa’s Secrets. For (more or less) obvious reasons, this name will be changed two years later!

Vanessa Wu is above all a family brand. At each step of the way, it appeared as an evidence to involve her family in the adventure.

Creator but also Artistic Director of her brand, Vanessa can count on her mother to support her at the head of style. The perfect position to manage the many exchanges with China and the dedicated team present all-year on site. More sensitive towards products and image, Vanessa will rely on her brother’s skills, Xavier, one year her senior, to manage the commercial side of the business.

A style team that develops the products, a commercial one that handles wholesale, Vanessa Wu becomes a French brand ready to live its first successes! An internal organisation that, after 10 years, still remains unchanged!